!!!!!!THIS ROLE IS FOR ACTIVE POOLING ONLY!!!!!!
Purpose:
The role is responsible for fulfilling various writing needs of the business, including articles, blogs, scripts, and other content requirements. The position involves researching industry-related topics, crafting clear marketing copy to promote products and services, and creating well-structured drafts using Content Management Systems.
Primary Responsibility:
The role ensures the delivery of quality and relevant content on time. This includes researching industry-related topics, generating new content ideas, proofreading articles before publication, and producing high-quality writing pieces that resonate with the target audience.
Company Values:
- Caring and Ownership: Reliable and dependable at all times.
- Communications: Open, honest, and candid communication, encouraging ideas.
- Curiosity: Embracing change, contributing new ideas, and fostering growth.
- Enthusiasm: Channelling energy for impressive results and inspiring others.
- Pro-active: Results-oriented, dedicated to team success.
- Techy-ness: Keen interest in technology, constant pursuit of innovation.
General Accountability:
- Research industry-related topics through various sources.
- Craft clear marketing copy for product/service promotion.
- Create well-structured drafts using Content Management Systems.
- Proofread and edit blog posts before publication.
- Collaborate with marketing and design teams for illustrations.
- Incorporate SEO guidelines for increased web traffic.
- Promote content on social media platforms.
- Identify content gaps and recommend new topics.
- Maintain consistency in style, fonts, images, and tone.
- Update website content as necessary.
- Write online and offline content for diverse purposes.
- Brainstorm with the team to approach target write-ups.
- Contribute ideas to enhance marketing campaigns.
- Develop ad copies.
- Monitor performance of published articles and copies.
- Adapt articles for the US market.
Directly reports to the Marketing Manager.
Position Requirements:
- Preferably holds a degree in BS Journalism/English/Marketing or a related field, with a minimum of 2 years of writing experience.
- Ability to adapt to American writing style, preferably native American or with US residency experience.
- Familiarity with web publication and researching using various sources.
- Strong communication skills.