!!!!!!THIS ROLE IS FOR ACTIVE POOLING ONLY!!!!!!

Purpose:

The role is responsible for fulfilling various writing needs of the business, including articles, blogs, scripts, and other content requirements. The position involves researching industry-related topics, crafting clear marketing copy to promote products and services, and creating well-structured drafts using Content Management Systems.

Primary Responsibility:

The role ensures the delivery of quality and relevant content on time. This includes researching industry-related topics, generating new content ideas, proofreading articles before publication, and producing high-quality writing pieces that resonate with the target audience.

Company Values:

1. Caring and Ownership: Reliable and dependable at all times.
2. Communications: Open, honest, and candid communication, encouraging ideas.
3. Curiosity: Embracing change, contributing new ideas, and fostering growth.
4. Enthusiasm: Channelling energy for impressive results and inspiring others.
5. Pro-active: Results-oriented, dedicated to team success.
6. Techy-ness: Keen interest in technology, constant pursuit of innovation.

General Accountability:

• Research industry-related topics through various sources.
• Craft clear marketing copy for product/service promotion.
• Create well-structured drafts using Content Management Systems.
• Proofread and edit blog posts before publication.
• Collaborate with marketing and design teams for illustrations.
• Incorporate SEO guidelines for increased web traffic.
• Promote content on social media platforms.
• Identify content gaps and recommend new topics.
• Maintain consistency in style, fonts, images, and tone.
• Update website content as necessary.
• Write online and offline content for diverse purposes.
• Brainstorm with the team to approach target write-ups.
• Contribute ideas to enhance marketing campaigns.
• Develop ad copies.
• Monitor performance of published articles and copies.
• Adapt articles for the US market.

Directly reports to the Marketing Manager.

Position Requirements:

• Preferably holds a degree in BS Journalism/English/Marketing or a related field, with a minimum of 2 years of writing experience.
• Ability to adapt to American writing style, preferably native American or with US residency experience.
• Familiarity with web publication and researching using various sources.
• Strong communication skills.