Position Overview:
The role is responsible for managing paid media campaigns from strategy to execution, including setup, optimization, and performance analysis. The specialist ensures campaigns are aligned with client objectives, industry standards, and deliver measurable results.

Key Responsibilities:

Campaign Strategy & Execution

• Develop and execute paid media strategies aligned with client goals.

• Conduct keyword research (including long-tail and competitor analysis) and audience targeting for Google and social platforms.

• Structure campaigns, ad groups, and targeting to ensure efficiency and relevance.

• Set up and optimize campaigns across platforms such as Google Ads, Meta, TikTok, and LinkedIn.

• Implement advanced campaign types such as Google Shopping Ads and Meta Product Catalogs.

Optimization & Performance Management

• Monitor campaign performance and continuously optimize based on data insights.

• Identify underperforming keywords, creatives, and audiences, and implement improvements.

• Conduct A/B testing on ads, creatives, and targeting strategies.

• Enhance ad performance through better structure, relevance, and use of extensions.

Content & Creative Support

• Create compelling ad copies and messaging tailored to target audiences.

• Provide input on landing page structure, including wireframes, copy, and metadata to improve conversion rates.

Tracking & Analytics

• Implement tracking through GTM, including conversion tracking, form tracking, and click tracking.

• Ensure proper integration with Google Analytics and CRM tools for accurate reporting.

• Generate campaign performance reports and provide actionable insights for optimization.

Budget & Performance Accountability

• Manage and allocate ad budgets effectively across campaigns.

• Ensure efficient ad spend to achieve optimal ROI and campaign targets.

Collaboration & Reporting

• Work closely with internal teams to align campaign strategies with client objectives.

• Maintain clear documentation of campaign changes and performance updates.

• Communicate campaign status, insights, and recommendations clearly.

Key Result Areas:

Deadline & Task Management

• Deliver tasks on time and track progress using workflow tools.

Compliance & Process Adherence

• Ensure campaigns follow agreed strategies, targeting, and execution standards.

Budget Management

• Optimize budget utilization to achieve the best campaign performance.

Quality of Work

• Maintain accuracy and minimize errors or rework in campaign execution and reporting.

Campaign Performance

• Consistently meet or exceed monthly campaign targets.

Mentorship & Team Support

• Support and guide junior team members by sharing technical and strategic knowledge.

Qualifications:

• Bachelor’s degree or relevant experience in marketing or digital advertising.

• Experience in paid media or digital marketing is preferred.

• Proficiency in platforms such as Google Ads, Meta Ads, TikTok Ads, and others.

• Strong analytical and data interpretation skills.

• Excellent communication and organizational abilities.

• Detail-oriented with a focus on optimization and continuous improvement.

Platforms:

• Google Ads (Search, Display, Performance Max, Video)

• Meta (Facebook, Instagram)

• TikTok

• LinkedIn

• Programmatic platforms (a plus)