Manage PPC campaigns, including strategy, planning, and daily execution
Ensure campaigns are set up with accuracy
Keyword research and ad copy creation
Manage conversion rate optimization experiments for landing pages and client websites: A/B+muiltivariate testing to maximize conversion rates (working alongside our development and design team)
Focus on key performance indicators for client spend: Return on Investment, Cost per Acquisition, Conversion rates
Implement testing strategies to continually identify optimization levers, enhance learning, and improve campaign performance
Monitor results, analyze key website metrics, and provide recommendations and strategies for continued campaign improvement
Exceed client expectations and performance goals on a daily basis
Demonstrate passion for the search engine marketing space as illustrated by continuously staying abreast of industry news, attending relevant seminars and participating in Web conferences
Requirements
Minimum of two years experience in PPC/SEM
Proven track record of developing and running successful Google Adwords and Bing Adcenter campaigns