Content Strategist

Full time
Philippines

PURPOSE
The Property Development Content Strategist  creates content strategy and calendars, and oversees the production of  Traffic Driving Articles (TDA) and Guest Blogs for SEOReseller’s portfolio of properties/publications in the AXADRA Group. 

PRIMARY RESPONSIBILITY:
The Property Development Content Strategist is responsible for creating engaging, traffic-driving onpage content strategy for blogs that will rank the company's property sites and online publications and drive traffic.The strategist is to ensure that all produced content is at par with the company’s requirements and set standards.By doing so, the strategist impacts property traffic and DA, and helps maintain a healthy portfolio of properties for SEO backlink campaigns, guest posting, and affiliate marketing revenue.

GENERAL ACCOUNTABILITY

  • Work Volume Fulfillment 
    • Fulfill weekly expected output as set by the Team Lead (varies depending on project needs)
    • Plan or execute revisions on the copy and strategy as needed for better quality and better 
    • ranking 
  • Content Strategy and Creation 
    • Plan and QA content with minimal grammar/spelling errors; ensure content is compliant with quality standards, content guidelines/client brief; add links, images, and citations to traffic-driving articles as needed for engagement and rankability 
    • Strategize articles and content calendar meant for building authority, internal linking, and topic relevance 
  • Quality Compliance 
    • Follow best practices for traffic-driving articles as needed by  clients and the company. 
    • Actively pursue feedback and results in relation to content produced 
    • Co-monitor performance of the domains assigned (monthly, quarterly gains in traffic or organic keywords) 
    • Revise content sent back by Lead Content Strategist or client according to specs provided 
  • Apply gained knowledge in order to create effective strategies and quality content. 
  • Be creative in applying or linking assets to articles. 
  • Tackle tasks and assignments with flexibility. Quick to adjust to ever-changing SEO/content landscape in relation to the Google algorithm and guidelines. 
  • Adhere to the deadlines set for tasks. 
  • Improve the quality of work by using the given tools and techniques. 
  • Generate new content ideas and experiments to drive more traffic towards the websites. 10. Give ideas and solutions on how to tackle topics and keywords on articles. 
  • Raise concerns and issues to the Lead Content Strategist and Property Development Team Lead 
  • Be able to transfer gained knowledge to other members of the organization. 
  • Adhere to the no. of leaves required on a monthly basis. 
  • Zero or minimized tardiness minutes on a monthly basis. 

POSITION REQUIREMENTS

  • Ability to plan engaging, traffic-driving content 
  • Aptitude for keyword research and topic ideation that will drive traffic and KW rankings
  • Creative thinking with attention to detail within demanding deadlines 
  • Ability to work independently and collaborate as needed with writers and other Content Strategists
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